Some links on this site are affiliate links. If you buy through them we may earn a commission at no extra cost to you. It never changes what we recommend. As an Amazon Associate we earn from qualifying purchases. Details.
Seahawks hats
Two brands make almost every Seahawks hat: New Era (the on-field sideline line) and 47 Brand (the softer, broken-in look). The right one depends on your head, not the logo.
Quick answer: for the sideline look, a New Era 9FIFTY snapback fits most heads in one size; for a cap you wear every day, a 47 Brand Clean Up. Where to buy.
Which hat, at a glance
| Hat | Maker | Fit | Shape | Best for |
|---|---|---|---|---|
| 59FIFTY | New Era | Fitted, sized to your head | Structured, flat brim | The sideline look, if you know your size |
| 9FIFTY | New Era | Snapback, one size | Structured, flat brim | The sideline look as a gift |
| 39THIRTY | New Era | Stretch-fit, S/M to L/XL | Structured, curved brim | Between fitted and adjustable |
| 9FORTY | New Era | Adjustable strap | Structured, curved brim | An easy everyday New Era |
| Clean Up | 47 Brand | Adjustable | Unstructured, broken-in | Wearing every day |
| Franchise | 47 Brand | Fitted, relaxed | Soft crown | A fitted cap without the stiffness |
Guides by style
Seahawks Super Bowl champions hat: which one the players wore, and which one to buy
The official New Era Super Bowl LX Champions locker room cap: what the cream-and-black design means, its six silhouettes, and how to avoid knockoffs.
Vintage and throwback Seahawks hats: what 'retro' actually means
Vintage, retro and throwback Seahawks hats are one product with three names: the royal blue 1976 look. Who makes it, what to check, where to buy.
Seahawks beanies: which knit hat for a December game
The New Era sideline knit the players wear, cuffed vs uncuffed, pom or no pom, and the skull cap that goes under a hood. What each is for and where to buy.
Seahawks New Era hats: the silhouettes, decoded
New Era is the Seahawks' on-field cap. What 59FIFTY, 9FIFTY, 39THIRTY, 9FORTY, 9SEVENTY and 9TWENTY mean, how each fits, sizing, and which one to buy for what.
Seahawks fitted hats: the two that matter and how to size them
A fitted Seahawks hat is a New Era 59FIFTY or a '47 Franchise. How they differ in structure and brim, how to measure for a size, and how to avoid the return.
Seahawks snapback hats: flat brim, curved brim, and what the closure changes
Seahawks snapbacks come from New Era (9FIFTY, A-Frame) and '47 (Captain, MVP, Trucker). What separates them, flat vs curved, and which one to buy.
New Era or 47 Brand
New Era holds the NFL's on-field license, so anything the coaches and players wear on the sideline is a New Era: the 59FIFTY fitted, the 9FIFTY snapback, the 39THIRTY stretch-fit, and the 9FORTY adjustable. Structured crowns, flat or pre-curved brims, and a fit that runs slightly large in the fitted sizes. 47 Brand makes the softer, unstructured caps: the Clean Up adjustable that looks broken-in out of the bag, the MVP with a structured front, and the Franchise fitted in a relaxed shape. If you wear a hat every day, 47 is the more comfortable choice. If you want the sideline look, New Era.
Fitted, snapback, or adjustable
A fitted cap needs your head measurement: wrap a soft tape just above your ears and match it to New Era's chart, remembering that 59FIFTYs run a touch large. Snapbacks and adjustables cover most heads in one size and are the safer gift. Stretch-fit caps like the 39THIRTY come in sizes from S/M to L/XL and split the difference. For a December game, a knit beanie or a cuffed pom beats any of them; New Era's Sideline knit is the one on the coaches.
The yearly drops
Three releases matter. The Sideline collection arrives each August and is what the team wears that season. The Draft cap appears in April. The Super Bowl LX champions and parade caps from February are still sold through and will be the collectible from this run. Everything else is a colorway variation on the same shapes, and Lids' Seahawks catalog is the widest single place to see all of them.
Prices and where to buy
Our estimate as of September 2026, not a live price: $35 to $50 for a New Era 59FIFTY or 9FIFTY, $28 to $40 for a 47 Brand adjustable, and $25 to $35 for a beanie. Lids and the team's Pro Shop have the deepest stock; Dick's carries the core Sideline caps; Amazon has the 47 Brand store and New Era's own listings, and we link to those brand stores rather than marketplace sellers.